Privacy Policy

1. Information We Collect

1.1 Information You Provide

• Account information: Email address, name, and password when you create an account or subscribe to our newsletter.
• Payment information: Billing details provided when purchasing a subscription. We do not store credit card numbers directly; all payment processing is handled securely by Stripe, Inc.
• Communications: Information you provide when contacting us for support, submitting feedback, or responding to surveys.

1.2 Information Collected Automatically

• Usage data: Pages visited, features used, time spent on pages, click patterns, and referring URLs.
• Device and browser information: Browser type and version, operating system, device type, screen resolution, and language preferences.
• Chrome Extension data: When you use the RennPulse AI Chrome Extension, we may collect anonymized, aggregated data about which auction listing pages are viewed to improve our valuation models. We do not collect your browsing history outside of auction platform pages where the extension is active.
• Log data: IP address, access times, and server log information.
• Cookies and similar technologies: See Section 5 below.

1.3 Information We Do Not Collect

• We do not collect Social Security numbers, driver's license numbers, or government identification.
• We do not collect financial account numbers (bank accounts, credit card numbers are handled exclusively by Stripe).
• We do not knowingly collect information from children under 13.

2. How We Use Your Information

We use collected information to:

• Deliver, maintain, and improve our Services, including the newsletter, Chrome extension, and SaaS dashboard.
• Process transactions and send related information (confirmations, invoices, receipts).
• Respond to your comments, questions, and support requests.
• Send product updates, announcements, and marketing communications (you may opt out at any time).
• Analyze usage trends to improve our products, content, and valuation models.
• Detect, prevent, and address fraud, abuse, or technical issues.
• Comply with legal obligations.

3. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share information with:

• Service providers: Third-party vendors who assist in operating our Services, including Beehiiv (newsletter delivery), Stripe (payment processing), Vercel (hosting), and analytics providers. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• Legal compliance: When required by law, regulation, legal process, or governmental request.
• Business transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
• With your consent: We may share information for other purposes when you have given us explicit consent.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you Services. If you cancel your subscription or request deletion of your account, we will delete or anonymize your personal data within 30 days, except where we are required to retain it for legal, accounting, or compliance purposes. Newsletter subscriber data is retained until you unsubscribe.

5. Cookies and Tracking Technologies

5.1 Types of Cookies We Use

• Essential cookies: Required for basic site functionality (session management, security).
• Analytics cookies: Help us understand how visitors use our site (e.g., pages visited, traffic sources). We use privacy-respecting analytics tools.
• Preference cookies: Remember your settings and preferences.

5.2 Managing Cookies

You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features of our Services. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

5.3 Do Not Track

Our site does not currently respond to “Do Not Track” signals from browsers. However, you can manage your tracking preferences through your browser's cookie settings.

6. Your Rights and Choices

6.1 All Users

• Unsubscribe: You may unsubscribe from our newsletter at any time using the link in any email.
• Access and correction: You may request access to or correction of your personal data by contacting us.
• Deletion: You may request deletion of your personal data by contacting us at info@rennpulse.com.
• Opt out of marketing: You may opt out of non-essential communications at any time.

6.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to know: You may request information about the categories and specific pieces of personal information we have collected about you.
• Right to delete: You may request deletion of your personal information, subject to certain exceptions.
• Right to opt out of sale: We do not sell personal information. If this changes, we will provide a “Do Not Sell My Personal Information” link.
• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, contact us at info@rennpulse.com. We will verify your identity before processing your request and respond within 45 days.

6.3 European Economic Area and UK Residents (GDPR)

If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR):

• Right of access, rectification, erasure, restriction of processing, data portability, and objection.
• Right to withdraw consent at any time where processing is based on consent.
• Right to lodge a complaint with a supervisory authority.

Our legal basis for processing your data includes: performance of a contract (delivering Services you subscribed to), legitimate interest (improving our Services), and consent (marketing communications). To exercise your GDPR rights, contact us at info@rennpulse.com.

7. Children's Privacy

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete that information. If you believe a child under 13 has provided us with personal information, please contact us at info@rennpulse.com.

8. International Data Transfers

Our Services are operated in the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our Services, you consent to such transfer.

9. Security

We implement industry-standard security measures to protect your personal information, including encryption of data in transit (TLS/SSL), secure server infrastructure, and access controls. However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, and you use our Services at your own risk.

10. Third-Party Services and Links

Our Services may contain links to third-party websites or integrate with third-party platforms (Beehiiv, Stripe, Vercel, auction platforms). We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you interact with.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify subscribers of material changes via email and update the “Last updated” date at the top of this page. Your continued use of our Services after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

For privacy-related questions, data access requests, or concerns, contact us at:

RennPulse
Email: info@rennpulse.com